Employers are more frequently covering doula services as part of employer benefit programs, in the range of $1,000-$10,000 per birth. Please check with your employer to understand your benefits!
For example, the 15 companies below publicly document their reimbursement programs as of November 5, 2025.
I provide paid invoices for every service and payment should a client be submitting receipts for reimbursement. Please always follow up with your own HR to confirm coverage and eligibility.
Note: employer benefits and plan eligibility vary (full-time vs part-time, geography, plan type, start date, vendor/plan options). Always confirm with HR or the plan vendor and keep the documentation (invoice, itemized receipt, provider credentialing) handy when requesting reimbursement.
Walmart
Up to $1,000 per pregnancyreimbursement for doula services via its “Life with Baby” program.
Available to associates enrolled in certain Walmart medical plans (nationwide rollout with some exceptions).
Walmart Corporate News and Information
CVS Health
Doula services covered — reported at up to $1,200 per year as part of maternal health benefits.
Applies to eligible colleagues (details depend on hire status & plan).
Amazon
Unlimited virtual access to doulas through a partnership with Maven Clinic as part of Amazon’s family-building benefits.
Available to eligible Amazonians (medical-plan enrolled employees and partners); virtual access + employer plan specifics.
Microsoft
Pilot / plan materials report a doula allowance (~$1,000) in some Health Connect Plan regions (Washington pilot).
Region-specific pilot/expansion; check plan documents for county/plan eligibility.
Salesforce
Documented Maternity Doula Reimbursement (public benefits page notes doula reimbursement up to stated amounts).
U.S. & Canada employees; exact reimbursement limits/eligibility appear in benefits materials.
PNC Financial Services
Family-building reimbursement programs include doula reimbursement (reported up to ~$2,000 per pregnancyin benefit summaries).
Available to eligible employees enrolled in PNC benefits — check plan docs for limits/requirements.
Target
Company communications cite enhanced fertility & maternity supports, including doula reimbursement among benefit enhancements.
Eligibility depends on role/plan; verify with Target HR/benefits.
Progyny (vendor)
Progyny added in-person & virtual doula services to its maternal health offering for employers/health plans.
Employers who contract with Progyny may provide doula coverage through Progyny; details vary by employer.
Carrot Fertility (vendor)
Carrot supports pregnancy & postpartum care (including doula services) as part of employer fertility/parenting benefits.
Employers using Carrot can designate funds or cover doula services; reimbursement/administration handled by Carrot.
Maven Clinic (vendor)
Virtual doula access and employer integrations (used by large employers to deliver doula support).
Coverage/amounts depend on employer’s Maven agreement — may include virtual visits + reimbursement for in-person services.
Cleo (vendor/platform)
Employers who offer Cleo provide employee access to guides and clinicians (including birth & postpartum doulas).
Delivered as an employer-paid benefit; availability and scope depend on employer subscription.
UnitedHealthcare (UHC)
UHC promotes a Doula Support reimbursement/program employers can offer; UHC Community & State pilots cover doulas in some programs. Employer-sponsored plans can adopt UHC’s Doula Support program; Community & State pilots vary by state.
Horizon Blue Cross Blue Shield of NJ (Horizon BCBSNJ)
Public reimbursement policy for doula services (member resources and provider credentialing available).
Coverage details / billing rules vary by plan — Horizon has provider credentialing for doulas and member guidance.
EmblemHealth
Began covering doula services (hospital, clinic, community settings) for certain plan types (Effective 2025 updates).
Applies to select Medicaid/Essential plans and may include postpartum coverage up to 12 months; provider enrollment required.
TD (TD Bank)
Announced a doula reimbursement program for colleagues enrolled in a TD medical plan (public HR/benefits story).
Effective date and eligibility in TD materials — employees should confirm plan enrollment rules and submission process.